| 旅游电子商务成熟度对顾客忠诚度的影响 |
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| 引用本文： | 刘春芳,林桂君,肖桂元. 旅游电子商务成熟度对顾客忠诚度的影响[J]. 科技和产业, 2023, 23(13): 70-75 |
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| 作者姓名： | 刘春芳 林桂君 肖桂元 |
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| 作者单位： | 湘南学院 经济与管理学院,湖南 郴州 423000;中国南方电网,广东 深圳 518000 |
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| 摘 要： | 探讨旅游电子商务成熟度对顾客忠诚度的影响,分析其影响机制,利用结构方程模型进行验证。结果显示,旅游电子商务成熟度的4个维度主要通过顾客满意度和客户信任影响顾客忠诚度,其中,对客户信任的影响效用由大到小分别是信息质量、交易机制、以顾客为中心,对顾客满意度的影响效用由大到小分别是信息质量和交易机制。
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| 关 键 词： | 旅游电子商务成熟度 顾客忠诚度 客户信任 顾客满意度 |
The Influence of Tourism E-commerce Maturity on Customer Loyalty |
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| Abstract: | The influence of tourism e-commerce maturity on customer loyalty is studied. Through discussing its influence mechanism and structural equation model verification analysis, the results show that the four dimensions of travel E-commerce maturity affect customer loyalty mainly through customer satisfaction and customer trust. Among them, the influence effect of travel E-commerce maturity on customer trust from large to small is information quality, transaction mechanism, customer-centered. The effects on customer satisfaction in descending order are information quality and transaction mechanism. |
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| Keywords: | tourism E-commerce maturity customer loyalty customer trust customer satisfaction |
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