| 基于网络条件的企业价值创造与创新 |
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| 引用本文： | 都跃良,莫建江.基于网络条件的企业价值创造与创新[J].企业活力,2012(10):67-70. |
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| 作者姓名： | 都跃良 莫建江 |
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| 作者单位： | 镇海石化建安工程有限公司,宁波,315207 |
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| 摘 要： | 网络经济的发展重新定义了企业价值的驱动要素,由传统注重的资产规模转变为四个方面,即高效、互补、创新与绑定。同时,企业创造价值的途径发生了巨大变化,品牌塑造、蓝海开创、价值链重构以及产品重新定位等都是基于网络的价值创造模式。
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| 关 键 词： | 网络经济 价值创造 蓝海 价值链 |
Enterprise Value Creation and Innovation under the Network Condition |
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| Du Yue-liang,Mo Jian-jiang.Enterprise Value Creation and Innovation under the Network Condition[J].Enterprise Vitality,2012(10):67-70. |
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| Authors: | Du Yue-liang Mo Jian-jiang |
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| Institution: | 1,2.Zhenhai Petrochemical Jianan Engineering Co.,Ltd.,Ningbo 315207,China) |
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| Abstract: | The development of network economy redefines the drive factors of the enterprise value,which changes from traditionally focused asset size to four aspects,this is,high-efficiency,complementation,innovation and binding.At the same time,the approach to enterprise value creation undergoes great changes.And many value creation modes,including brand building,blue ocean establishment,value chain reconstruction,product repositioning and so on,are all on the base of network. |
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| Keywords: | network economy value creation blue ocean value chain |
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