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农村“沃尔玛”
引用本文:樊兰.农村“沃尔玛”[J].IT经理世界,2009(Z1).
作者姓名:樊兰
摘    要:当美国出身的沃尔玛想要在中国二、三线城市开疆扩土的时候,它可能会惊奇地发现,一批在中国偏远但广袤的农村成长起来的连锁零售企业将成为自己最强劲的竞争者。湖北省仙桃市三伏潭镇夏市村,318国道穿村而过。轰隆的拖

关 键 词:农村包围城市  市场工程  连锁零售企业  连锁超市  农村超市  湖北省  浙江省  农村市场  农家  沃尔玛  

Wal-Mart like Stores in China's Rural Areas
Abstract:The ambition of Wal-Mart to make inroads into China'scounty-level cities andthe vast rural areas will bechallenged by a group oflocal chain retail stores thathave grown from the vastand remote countryside.Over the past few years,supermarket chains havebeen developing rapidly inChina's small cities,counties,townships and even tinyvillages.In Jiangsu and Zhejiang,where the ruraleconomy is more active thanother parts of the country,the Suguo Supermarkethas become the biggestsupermarket chain,withup to 60%of it...
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