| 中国消费者对于韩国移动电话态度认知要素形成的实证研究 |
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| 引用本文： | 徐佳,许健. 中国消费者对于韩国移动电话态度认知要素形成的实证研究[J]. 价值工程, 2009, 28(6). DOI: 10.3969/j.issn.1006-4311.2009.06.012 |
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| 作者姓名： | 徐佳 许健 |
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| 作者单位： | 合肥学院外事处,合肥,230022;合肥学院管理系,合肥,230022 |
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| 基金项目： | 合肥学院科研发展基金 |
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| 摘 要： | 对中国消费者对于韩国移动电话态度形成要素的相关研究,由理论、事例和实证分析三个部分组成。研究通对于态度形成的相关理论进行考察,以大量学术研究为理论背景,将已感知的品质、有用性、商标形象、危险知觉和国家形象设定为自变量,态度作为应变量,研究自变量与应变量之间的关系。事例研究以三星电子、LG电子公司为主要对象,实证部分以中国北京、上海、南京为调查基地,对普通消费者实行问卷调查。数据分析利用多元回归分析的方法。
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| 关 键 词： | 韩国移动电话 态度 多元回归 |
The Case Study on Forming of Cognizant Elements of Chinese Customers for Korean Automobiles Brand-Image |
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| Xu Jia,Xu Jian. The Case Study on Forming of Cognizant Elements of Chinese Customers for Korean Automobiles Brand-Image[J]. Value Engineering, 2009, 28(6). DOI: 10.3969/j.issn.1006-4311.2009.06.012 |
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| Authors: | Xu Jia Xu Jian |
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| Abstract: | The paper researches on the elements of Brand-Image for customers of China to Korean automobiles,which are composed of the theories,examples and case-studies. According to the theories of Brand-Image,and based on the theoretical foundation,the paper researches on the relationship between independent and the dependent variables,with quality,cost,promotion activities as independent variables and Brand-Image as the dependent variable. Case-studies are major to Hyundai,Kia,Daewoo Corporations,and the investigation is major in Beijing,Nanjing and Shanghai. Getting dates through survey,and the assumption was case-studied by multiple regression analysis. |
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| Keywords: | Korean automobiles brand-image multiple regression analysis |
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