Insights from the new conglomerates |
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Authors: | Gerry Kerr James Darroch |
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Institution: | a University of Windsor, Odette School of Business, 401 Sunset Avenue, Windsor, Ontario, Canada N9B 3P4 b York University, Schulich School of Business, 4700 Keele Street, Toronto, Ontario, Canada M3J 1P3 |
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Abstract: | Managers must reconsider their preconceptions about conglomerates, or multi-industry firms as they are now often called, because today's examples have much to teach us about successful corporate strategy. We examined the strategies of the largest conglomerates that have, for a sustained period, practiced the form. Four archetypes are available to managers for adding value to a broad portfolio of businesses. In top-performing firms, the bewildering diversity of end products can blind the casual observer to the intense focus of headquarters and the tight cohesion among the head office, the businesses, and the environment. |
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Keywords: | Conglomerate Multi-industry firm Corporate strategy |
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