Rejuvenating Wal-Mart's reputation |
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Authors: | Thomas A. Hemphill |
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Affiliation: | 218 North Jordan Street, No. 403 Alexandria, VA 22304, USA |
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Abstract: | Wal-Mart, the world's largest retailer, was named by Fortune as the “most admired company in America” for the years 2003 and 2004. However, these and other accolades have not quieted a chorus of critics, including organized labor, feminists, human rights activists, environmentalists, local businesses, and antisprawl activists, all of whom revile the retail giant for its business practices, resulting in a growing negative consumer perception of Wal-Mart's corporate citizenship. Wal-Mart has instituted a comprehensive nonmarket strategy to counter this criticism, employing a proactive combination of social, political, and legal strategies to manage a contentious environment that could threaten its future growth and financial success. |
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Keywords: | Wal-Mart Corporate citizenship Stakeholder strategies Retail sales |
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