Entrepreneurial orientation and the performance of service business

The purpose of this study is to investigate the impact of entrepreneurial orientation (EO) on the performance of service businesses. For this purpose, we analyzed the data from the owners of Japanese food restaurants. The results of this study suggest: (1) the owner’s personal attributes have a strong influence on the performance of small- and medium-sized service businesses and (2) most EO dimensions have a positive impact on the service firm’s performance. These findings emphasize the importance of developing EO among the owners of small- and medium-sized service businesses for their success.