Business Choice of Enterprises’Diversification |
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作者姓名: | Qin Zheng1 Zou Jianjun2 & Chen Shou1 2 1.College ofBusiness Administration HunanUniversity Changsha410082 P. R. China 2. DongguanUniversity of Technology Dongguan523006 P. R. China |
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作者单位: | Qin Zheng1,Zou Jianjun2 & Chen Shou1,2 1.College ofBusiness Administration,HunanUniversity,Changsha410082,P. R. China 2. DongguanUniversity of Technology,Dongguan523006,P. R. China |
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基金项目: | Supported by Natural Science Foundation ofChina,grantNO.79870031 |
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摘 要: | Diversification strategy is a growth behavior adopted forthe long-term development of the enterprises when theyreach a certain stage. The success of a planned diversifica-tion strategy depends mainly on the correct businesschoice. Nevertheless, it is very difficult for a corporation todecide which business should be chosen. I.TheEvolution of theapproach of businesschoiceIn his 1980s’ books entitled, Competitive Strategy andCompetitive Advantage, Porter. Michael E. analyzed thecompetitive …
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