战略性的品牌运作:策略和方法

利用品牌优势 ,增加企业利润 ,可以从品牌的增值、挖潜和减少浪费三个方面进行。其具体方式为提高企业创利能力 ,利用外部资源以求品牌扩张 ;企业应不断地进行产品创新和品牌的市场转移 ,以尽量延长品牌的创利时间。

Strategic Brand Operation:Strategies and Methods

The increase of enterprises’ profits can be achieved through adding brands’ value,exploiting potentialities and reducing waste by taking advantage of brands.The specific methods are as follows:to enhance enterprises’ capability to create profits;to make good use of external resources to spread the popularity of brands;to create new products and shift of brand market in order to extend the period for brands to make profits.