商业银行贷款企业类客户价值评价研究

本文综合考察现有的客户价值评价模型,分析总结各自的优缺点。在此基础上,以商业银行的贷款企业这一类客户为研究对象,提出商业银行客户价值评价模型。并用重庆市某商业银行数据进行应用研究,结果证明本文提出的评价模型合理有效。

Research on the Client's Value Evaluation of Business Bank's Loan Enterprises

This paper makes comprehensive research on the client＇s value evaluation model, and analyzes its advantages and disadvantages. Based on the previous research,the paper chooses loan enterprises of business banks as its research subject,and proposes the cllentrs value evaluation model..The research data is from one business bank in Chongqing,and the research finding proves the evaluation model proposed by the paper is suitable and effective.