| 基于核心竞争力的市场博弈策略抉择 |
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| 引用本文： | 李存金.基于核心竞争力的市场博弈策略抉择[J].华东经济管理,2005,19(11):26-28. |
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| 作者姓名： | 李存金 |
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| 作者单位： | 北京理工大学,管理与经济学院,北京,100081 |
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| 摘 要： | 文章提出了基于核心竞争力选择市场博弈策略的观点,结合一些企业成功案例,就如何基于核心竞争力抉择市场定位策略、产品研发策略、市场开发策略、战略伙伴合作策略等进行了论述。市场竞争是一种策略博弈,策略制定需要分析竞争各方的优劣势,博弈致胜的关键是依托核心竞争力。
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| 关 键 词： | 市场博弈 核心竞争力 策略 |
| 文章编号： | 1007-5097（2005）11-0026-03 |
| 收稿时间： | 2005-08-26 |
| 修稿时间： | 2005年8月26日 |
How to Choose the Market Game Strategies According to Core Competencies |
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| LI Cun-jin,HE Ya-lan.How to Choose the Market Game Strategies According to Core Competencies[J].East China Economic Management,2005,19(11):26-28. |
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| Authors: | LI Cun-jin HE Ya-lan |
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| Institution: | School of Management and Economics,Beijing Institute of Technology,Beijing 100081,China) |
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| Abstract: | The paper puts forward a viewpoint about how to choice the market game strategies according to the core competencies.Through combining some business enterprise success case examples,it expatiates how to choice the market game strategies such as the market strategy of fixed position,the research and development strategy of product,market development strategy,colleague cooperation strategy according to core competencies.Market competition is a kind of strategy game.The strategy establishment need to analyze the strongness and weakness for all competing participants,and the key to win in competing game is to use strategy basing on the core competencies. |
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| Keywords: | market game core competencies strategy |
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