Exploring factors determining the attractiveness of railway tourism |
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| Authors: | Cheng-Fei Lee Kuan-Yang Chen |
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| Affiliation: | 1. Department of Marketing Management, Shih Chien University, Kaohsiung, Taiwan, ROC;2. Department of Tourism and Leisure, Lunghwa University of Science and Technology, Taoyuan City, Taiwan, ROC |
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| Abstract: | This study explored experts' opinions on the determinants of railway tourism attractiveness (RTA). The results showed the provision of heritage railway attractions, both on-board and off-board, constitutes an essential and important component of railway tourism experience, whereas the smoothness and comfort of a rail journey play a supporting role in enhancing RTA. It is concluded that Taiwan has long history with railroads and the historical values connected to rail infrastructure represent a unique part of railway tourism experience. The integration of those assets would diversify its tourism offerings and enhance its profile as one of Asia's leading tourism destinations. |
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| Keywords: | Taiwan railway tourism destination attractiveness analytical hierarchy process |
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