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A framework of memory management and tourism experiences
Authors:Vincent Wing Sun Tung  Pearl Lin  Hanqin Qiu Zhang  Aimin Zhao
Institution:School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, Tsim Sha Tsui East, Kowloon, Hong Kong
Abstract:This research first develops a conceptual model to link relevant concepts in psychology and tourism research to each stage of the long-term memory (LTM) system. It combines insights from mindfulness, positive affect, and quality of conscious experience to understand how tourists encode information; research in short-term memory and working memory as well as social identity to address the consolidation of information; and concepts of remembering, false memory, and storytelling to highlight information retrieval. Next, focus groups were conducted to examine how practitioners are helping tourists encode, consolidate, and retrieve their memories in the context of this model (Study 1). Finally, in-depth interviews were conducted to complement the practitioner’s perspective by reflecting the tourist’s voice that is relevant in each stage of the LTM system (Study 2). Overall, this research connects findings from the practitioner’s viewpoint with the tourist’s voice to present a framework of memory management and tourism experiences.
Keywords:Long-term memory system  tourism experience  memorable experience  marketing  management
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