| 企业：成功之路在名牌 |
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| 引用本文： | 柳婧,雅宁.企业：成功之路在名牌[J].经济与管理,2005,19(4):53-55. |
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| 作者姓名： | 柳婧 雅宁 |
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| 作者单位： | 河北经贸大学,国际商务学院,河北,石家庄,050061 |
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| 摘 要： | 提高国内外市场竞争能力,名牌企业是主力军,而名牌企业的竞争,又集中体现在名牌产品的竞争力上。这个问题现在已经十分清楚和越来越严峻地摆在了我们的面前,提高竞争力作为名牌企业的主攻方向已经成为企业发展的趋势。
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| 关 键 词： | 名牌 名牌战略 竞争 广告 国际化 |
| 文章编号： | 1003-3890(2005)03-0053-03 |
| 修稿时间： | 2004年12月20 |
Enterprises: Success Based on the Famous Brand |
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| LIU Jing,YA Ning.Enterprises: Success Based on the Famous Brand[J].Economy and Management,2005,19(4):53-55. |
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| Authors: | LIU Jing YA Ning |
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| Abstract: | As for increasing the market competency capability at home and abroad, famous brand enterprises are the main force. And the competency between these famous brand enterprises embodies at the competency of famous brand products centrally. This problem has appeared in the face of us distinctly and rigorously, so being the primary orientation of famous brand enterprises, enhancing the competency is the development tendency of enterprises. |
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| Keywords: | famous brand famous brand strategy competency advertisement internationalization |
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