网络调查六大问题及其对策

随着Internet的迅猛发展,网络调查成为一种重要的调查工具,但网络调查存在调查对象的代表性问题、抽样框误差问题、拒答问题、计量误差问题、缺乏规范化的网络法律体系和缺乏专业的网络调研人员六大问题.为解决网络调查的六大问题,提出了正确界定目标总体、建立健全抽样数据库并提高网上数据识别技术、激发被调查者的兴趣、科学合理地设计网络调查问卷、完善网络法律体系和加强网络调研人员的继续教育六大对策,保证了网络调查的顺利进行.

Six Problems and Six Countermeasures of Internet Survey

With the rapid development of Internet ,Internet survey has been an important survey tool .But there are six problems of Internet survey ,including the representative of investigated objects ,the error of sampling frame ,refuse answer ,the error of measure ,the absence of normative Internet legal system and professional Internet survey employees .According to the problems,this paper provides six countermeasures,including to formulate objective correctly,to establish the perfect sampling database to inspire the interst of investigated objects ,to design the reasonable sampling questionnaire ,to perfect Internet legal system and to intensify the education fo Intermet survey employees ,in this way ,Internet survey can develop successfully .