Impact of Retail Internationalization on Agribusiness: The Case of Ukraine |
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Authors: | Taras Gagalyuk Jon H. Hanf |
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Affiliation: | 1. Leibniz Institute of Agricultural Development in Central and Eastern Europe , Halle, Germany;2. Martin Luther University Halle-Wittenberg , Halle, Germany gagalyuk@iamo.de;4. Martin Luther University Halle-Wittenberg , Halle, Germany |
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Abstract: | This article aims to reveal the impact of the retail internationalization process on the Ukrainian agribusiness. Building on an in-depth survey, we delineate major changes that occur owing to the process. Talking about global retailers, an essential part of their business is connected with selling high-quality products. Because (food) quality and thereby food safety processes are considered to be the highest priority, we concentrate on the agri-food business. Our interest in Ukraine is kindled by ongoing verticalization addressed by foreign retailers and imitated by local firms. As a result, overall quality improvements are observed. |
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Keywords: | agribusiness Eastern Europe retail internationalization Ukraine verticalization |
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