International entrepreneurial orientation and regional expansion |
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Authors: | Nathaniel Boso Pejvak Oghazi Magnus Hultman |
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Institution: | 1. Leeds University Business School, University of Leeds, Leeds, UKN.Boso@Leeds.ac.uk;3. Department of Accounting and Logistics, Linnaeus University, V?xj?, Sweden;4. Leeds University Business School, University of Leeds, Leeds, UK |
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Abstract: | AbstractThis study examines how behavioral elements of international entrepreneurial orientation (i.e. product innovativeness, risk-taking, proactiveness, competitive aggressiveness, and autonomy) increase variability in scope of regional market expansion, and the international marketing channel management conditions under which this occurs. Results from an empirical study in a developing market show that not all behavioral elements of international entrepreneurial orientation (IEO) increase scope of regional expansion. The study specifically finds that scope of regional expansion is fostered when high levels of product innovation intensity, risk-taking, competitive aggressiveness, and autonomous behaviors are aligned with a stronger channel management capability. Conversely, the regional expansion values of product innovation novelty and proactiveness are cancelled out when channel management capability levels are high. |
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Keywords: | Regional expansion international scope international entrepreneurial-oriented behaviors channel management capability Sub-Sahara Africa |
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