The Role of Strategic Conversations with Stakeholders in the Formation
of Corporate Social Responsibility Strategy |
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Authors: | Morgan P Miles Linda S Munilla Jenny Darroch |
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Institution: | (1) Georgia Southern University, 8154, Georgia Southern, Statesboro, GA 30460, USA;(2) Peter Drucker and Masatoshi Ito, Graduate school of management, 1021, North Darimouth Ave, Claremont, CA 91711, USA |
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Abstract: | This paper explores the role of strategic conversations in corporate social responsibility (CSR) strategy formation. The authors suggest that explicitly engaging stakeholders in the CSR strategy-making process, through the mechanism of strategic conversations, will minimize future stakeholder concerns and enhance CSR strategy making. In addition, suggestions for future research are offered to enable a better understanding of effective strategic conversation processes in CSR strategy making and the resulting performance outcomes. |
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Keywords: | boundary spanning employees corporate social responsibility strategy stakeholders strategic conversations |
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