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The Role of Strategic Conversations with Stakeholders in the Formation of Corporate Social Responsibility Strategy
Authors:Morgan P Miles  Linda S Munilla  Jenny Darroch
Institution:(1) Georgia Southern University, 8154, Georgia Southern, Statesboro, GA 30460, USA;(2) Peter Drucker and Masatoshi Ito, Graduate school of management, 1021, North Darimouth Ave, Claremont, CA 91711, USA
Abstract:This paper explores the role of strategic conversations in corporate social responsibility (CSR) strategy formation. The authors suggest that explicitly engaging stakeholders in the CSR strategy-making process, through the mechanism of strategic conversations, will minimize future stakeholder concerns and enhance CSR strategy making. In addition, suggestions for future research are offered to enable a better understanding of effective strategic conversation processes in CSR strategy making and the resulting performance outcomes.
Keywords:boundary spanning employees  corporate social responsibility strategy  stakeholders  strategic conversations
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