| 基于企业营销视角的企业体育公关策略研究 |
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| 引用本文： | 熊越强.基于企业营销视角的企业体育公关策略研究[J].改革与战略,2008,24(8):151-153. |
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| 作者姓名： | 熊越强 |
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| 作者单位： | 桂林航天工业高等专科学校,广西,桂林,541004 |
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| 摘 要： | 文章从企业营销的视角对体育公关的优势与弊端进行了分析，在此基础上，对体育公关在时间上和空间上的操作策略以及在具体实施过程中的策略进行了探讨。
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| 关 键 词： | 企业营销 体育公关 策略 |
The Enterprise Sports Public Relations Strategy Based on Enterprise Marketing |
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| Xiong Yueqiang.The Enterprise Sports Public Relations Strategy Based on Enterprise Marketing[J].Reformation & Strategy,2008,24(8):151-153. |
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| Authors: | Xiong Yueqiang |
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| Institution: | Xiong Yueqiang(Guilin Space Industry Higher Special Science,Guilin,Guangxi 541004) |
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| Abstract: | This paper analyzes the advantages and disadvantages of sports public relations based on the view of the enterprise marketing; on this basis, the operation strategy in time and spatial of sports public relations as well as in its process of implementation are discussed. |
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| Keywords: | enterprise marketing sports public relations strategy |
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