| 新形势下烟草公司客户忠诚管理的对策 |
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| 引用本文： | 罗智辉. 新形势下烟草公司客户忠诚管理的对策[J]. 企业技术开发, 2008, 27(12) |
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| 作者姓名： | 罗智辉 |
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| 作者单位： | 娄底市烟草公司冷水江市分公司,湖南娄底417000 |
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| 摘 要： | 文章简要介绍了在竞争状态下未来卷烟市场的环境,通过数据分析说明目前中国烟草行业客户忠诚度的现状,并结合烟草行业实际,分析影响客户忠诚度的因素,探讨保持和提升卷烟客户忠诚度的途径和方法,以及降低烟草公司在取消专卖制度的市场环境中的客户流失比率,保持烟草公司的长期竞争能力。
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| 关 键 词： | 烟草公司 客户忠诚 管理对策 |
The new situation of cigarette companies'for customer loyalty tactics management |
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| LUO Zhi-hui. The new situation of cigarette companies'for customer loyalty tactics management[J]. Technological Development of Enterprise, 2008, 27(12) |
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| Authors: | LUO Zhi-hui |
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| Affiliation: | LUO Zhi-hui (Lengshuijiang Branch,Loudi Cigarette Company,Loudi,Hunan 417000,China) |
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| Abstract: | This paper introduces the current situation about clients’loyalty in China’s tobacco industry with data,gives the factors that influence customer loyalty, and tries to find ways to maintain and promote customer loyalty in the future circumstance without monopoly system for cigarette companies that tries to keep competitive ability. |
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| Keywords: | cigarette company customer loyalty management tactics |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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