论大众旅游时代动物旅游资源的开发利用

在大众旅游时代,动物旅游资源为了创造更好的社会效益和经济效益,应当厘清动物旅游资源的分类和特点,在生态保护原则下,利用事件公关手段,以游客体验旅游的视角开发利用现有的动物旅游资源,主动走出去,与政府联手,加强动物繁殖科学水平,加大力度普及生态环境科学知识和动物保护教育,提升本地游客的回头率;与旅行企业联手,加强科学管理通过景区星评,列入区域旅游精品线路,扩大外地团队游客的光顾率;同时,还要拓展线上旅游市场,发展电子商务,通过网络与潜在游客沟通、互动、甚至为游客创造角色扮演的氛围等。通过线上线下两个手段,占领两个旅游市场。

On animal tourism resource's utilization in mass tourism Era

in the era of mass tourism, animal tourism resources in order to create a better social and economic benefits, the classification and the characteristics of tourism resources should clarify the animal, in ecological protection principle, using the event research method, the visitors experience tourism development and utilization oftourism resources from the perspective of the animal, take the initiative to go out, and the government togetheranimal breeding, strengthening the scientific level, increase the intensity of the popularization of ecological knowledge of environmental science and animal protection education, improve the lead local visitors; teamed up with travelenterprises, strengthen scientific management through the scenic star rating, the inclusion of the regional tourist products line, expanding the field team tourists visit rate： at the same time, but also expand online travel market, the development of electronic commerce through the network communication, and potential tourists, creating Cosplayatmosphere interaction, even for visitors. By means of line two, occupy the two tourism market.