21世纪环保要求与企业管理行为的风险与机遇

21世纪，随着未来市场对产品的环保要求越来越高，消费者希望产品既能满足某种使用效用又能使环境效益最大化。目前全球经济一体化格局的形成、信息时代的到来和消费需求观念的变革给21世纪的企业管理行为势必带来挑战、风险和机遇，如何面对挑战、风险和机遇是我们今天关注的焦点，面对挑战，风险和机遇，做出什么策略直接影响着我国整个国家和各行各业的生存与发展。本文通过分析环保要求对企业管理行为的作用机理及其影响企业管理行为的因素提出了相应的对策。

Risks and Opportunities of the Demands of Environmental Protection and the Behaviour of Businss Mangement in the 21stCentury

In the 21 st century,as the demands for green products in the future marker grow increasingly high,consumers hope that the products they buy will not only satisfy the demands of use and efficiency,but that they will also have the greatest possible benefit to the ecvironment At present,the pattern of economic globalization,the arrival of the information age,and the transformation of concepts of consrmer demand have all brought challenges,risks and opportunities for commerce in the 21 st century How to face these challenges,risks and opportunities is a focus of concern for all of us today-what strategy can we adopt that will directly affect the existence and development of every business in every sector throughout China This article puts forward some suggestions for this strategy,through analyzing the impact and influence of the demands of environmental protection on the behaviour of business management