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Communication between R&D and its customers — a study of BT Laboratories
Authors:Nigel Peacock
Affiliation:BT Laboratories, Martlesham Heath, lpswich lP5 7RE, UK
Abstract:Aspects of communications between people working in R&D laboratories and their customers in the operating divisions of a company have been analysed, based on a series of in-depth interviews with people working in British Telecommunications plc (BT) Laboratories. Formal and informal communication channels interact to some extent, and their use is affected substantially by the type of customer for a particular project. Senior managers use informal networks to a greater extent than managers at lower levels, and are more likely to communicate about process rather than project matters.
Keywords:Key words: research   development   R&D   communications   management   performance   marketing   structure   culture   organisation   strategy   technology
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