| 营销重心回归渠道 |
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| 引用本文： | 郑锐洪.营销重心回归渠道[J].乡镇经济,2003(11):31-32. |
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| 作者姓名： | 郑锐洪 |
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| 作者单位： | 培正商学院,市场系,广东,广州,540830 |
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| 摘 要： | 在产品，甚至广告和促销都高度同质化的今天，惟有渠道才能形成真正差异化的竞争优势。渠道因其本地化、排他性、独特性等特点，日益成为现代营销工作的重心，成为企业竞争致胜的关键，因此，越来越多的企业将渠道当作无形资产来经营。
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| 关 键 词： | 营销渠道 市场营销 分销渠道 无形资产 创新 企业管理 渠道管理 |
Returning Channels of Marketing Focus |
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| ZHENG Rui-hong.Returning Channels of Marketing Focus[J].Rural Economy,2003(11):31-32. |
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| Authors: | ZHENG Rui-hong |
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| Institution: | ZHENG Rui-hong |
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| Abstract: | Product,adverisement and promotion are highly honogemeity in present society.The diversiried competitive advamtage could be formed only by channel.With the characteristics of localization,exclusiveness,speeialty,channel is becoming the core of modern marketing and the key to win competition between enerprises.Therefore,more and mofe emterprises take channels intangible assets to manage. |
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| Keywords: | Channel |
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