| 天津市GI初级农产品品牌营销的现状分析 |
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| 引用本文： | 李莉.天津市GI初级农产品品牌营销的现状分析[J].价值工程,2014(10):151-153. |
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| 作者姓名： | 李莉 |
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| 作者单位： | 天津科技大学经济与管理学院,天津300222 |
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| 基金项目： | 本文是天津市科技发展战略研究计划项目：“天津市农产品品牌化战略问题研究”的研究成果之一,课题批准号：13ZLZLZF05800. |
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| 摘 要： | 以品牌化带动农产品市场化是现代农业发展的必由之路。从GI的内涵出发,结合消费者对农产品需求产生的新特点,分析了GI农产品品牌营销的必要性,并结合天津市GI农产品品牌覆盖情况,分析了特色农产品品牌营销面临的机遇与挑战,并在此基础上,提出促进天津市特色农产品品牌营销的措施。
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| 关 键 词： | GI 品牌营销 机遇与挑战 对策 |
Analysis of the Status Quo of Tianjin GI Primary Agricultural Products Brand Marketing |
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| LI Li.Analysis of the Status Quo of Tianjin GI Primary Agricultural Products Brand Marketing[J].Value Engineering,2014(10):151-153. |
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| Authors: | LI Li |
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| Institution: | LI Li (School of Economics and Management, Tianjin University of Science and Technology, Tianjin 300222, China) |
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| Abstract: | To drive the agricultural product marketization by brand leading is the only way for the development of modem agriculture. Starting from the connotation of GI, and combined with the new characteristics of consumer demand for agricultural product, the necessity of brand marketing of GI agricultural products is analyzed, and combined with the GI agricultural products brand overlay condition in Tianjin, the opportunities and challenges of the brand marketing of agricultural products are analyzed. On this basis, measures for characteristic agricultural product brand marketing are put forward. |
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| Keywords: | GI brand marketing opportunities and challenges countermeasures |
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