| 安徽省实施名牌战略的现状及思考 |
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| 引用本文： | 王琛,等.安徽省实施名牌战略的现状及思考[J].价值工程,2014(10):159-161. |
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| 作者姓名： | 王琛 |
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| 作者单位： | 安徽省标准化研究院,合肥230051 |
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| 摘 要： | 根据对全省名牌企业的调研,梳理出安徽省实施名牌战略的基本情况,分析出存在的问题,并提出对实施名牌战略的思考。
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| 关 键 词： | 名牌 名牌战略 问题 思考 |
The Present Situation and Thinking of Implementing Brand-name Strategy in Anhui Province |
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| WANG Chen,LUO Hui,CHEN Ping.The Present Situation and Thinking of Implementing Brand-name Strategy in Anhui Province[J].Value Engineering,2014(10):159-161. |
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| Authors: | WANG Chen LUO Hui CHEN Ping |
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| Institution: | ( Anhui Institute of Standardization, Hefei 230051, China ) |
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| Abstract: | According to the province-wide research of the brand-name enterprises, it has teased out the basic situation of implementing brand strategy in Anhui Province, analyzed the existing problems, and put forward the thinking of implementing brand strategy. |
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| Keywords: | famous brand brand-name strategy problem thinking |
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