Product Market Competition in Transition Economies: Increasing Varieties and Consumer Loyalty

This paper analyzes product market competition between foreign entrants and former SOEs in transition markets with respect to expansion of product variety and consumer loyalty formation. While the market share motive induces the more efficient foreign entrant to price aggressively, the extent of this behavior depends critically on its relative efficiency vis-à-vis the local incumbent. If the efficiency gap exceeds some threshold value, the entrant exploits increasingly its cost advantages by raising price rather than investing in market share. Our result suggests that immediate restructuring of former SOEs is important to realize fully the competitive benefits of opening local markets.J. Comp. Econom., December 2000, 28(4), pp. 700–715. International Monetary Fund, 700 19th Street, NW, Washington, DC 20431.