| 我国企业实施名牌战略途经管见 |
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| 引用本文： | 杨国川. 我国企业实施名牌战略途经管见[J]. 国际经贸探索, 2005, 21(5): 71-74 |
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| 作者姓名： | 杨国川 |
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| 作者单位： | 广东外语外贸大学,国际经贸探索编辑部,广东,广州,510420 |
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| 摘 要： | 当前国际经济市场的竞争,从一定意义上讲是名牌之间的较量,我国企业要参与市场竞争,就要实施名牌战略.文章针对国内外的实际情况,指出我国企业要实施名牌战略,就必须强化名牌意识,建立和完善名牌机制,重视名牌产品质量与技术创新,并提供优质的营销服务和加强名牌商标的注册与保护.
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| 关 键 词： | 中国企业 实施 名牌战略 途径 |
| 文章编号： | 1002-0594（2005）05-0071-04 |
| 收稿时间： | 2005-08-02 |
| 修稿时间： | 2005-08-02 |
My View of Branding Paths of Chinese Businesses |
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| YANG Guo-chuan. My View of Branding Paths of Chinese Businesses[J]. International Economics and Trade Research, 2005, 21(5): 71-74 |
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| Authors: | YANG Guo-chuan |
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| Affiliation: | Guangdong University of Foreign Studies, Guangzhou 510420, China |
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| Abstract: | In a manner of speaking, international competition Chinese businesses cannot do without their branding strategies. raise provl is brand competition. To participate in the competition To implement a big-name branding strategy, they must their awareness of making the brand big, set up a complete branding mechanism, stress quality and innovation, de quality marketing services, and strengthen protection of their famous brands. |
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| Keywords: | Chinese businesses implement big-name branding strategy paths |
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