| 长沙房地产市场消费者心理研究 |
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| 引用本文： | 李金美,邓晖. 长沙房地产市场消费者心理研究[J]. 企业技术开发, 2007, 26(7): 105-109 |
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| 作者姓名： | 李金美 邓晖 |
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| 作者单位： | [1]湖南信息职业技术学院,湖南长沙410200 [2]格力电器股份有限公司,广东珠海519070 |
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| 摘 要： | 文章通过对长沙消费者的问卷调查,在分析消费者购房行为,特别是价格心理的基础上,提出建议与对策,希望对政府对房地产市场的宏观调控、房地产开发商的营销策划和消费者的理性消费起到参考作用。
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| 关 键 词： | 房地产市场 消费者 价格心理 营销 |
| 文章编号： | 1006-8937（2007）07-0105-05 |
| 修稿时间： | 2007-03-13 |
A study on the consumers'''' psychology of real estate market in Changsha |
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| LI Jin-mei,DENG Hui. A study on the consumers'''' psychology of real estate market in Changsha[J]. Technological Development of Enterprise, 2007, 26(7): 105-109 |
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| Authors: | LI Jin-mei DENG Hui |
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| Affiliation: | 1. Hunan College of Information, Changsha, Hunan 410200, China;2. Gree Electric Appliances Stock Co., Ltd., Zhuhai, Guangdong 519070, China |
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| Abstract: | According to the results of the questionnaires to consumers in Changsha, and on the basis of analysis of their house-buying acts, especially of their price psychology, some suggestions and strategies are put forward, which may be of some reference value to the governmental macro-controlling of the real estate, to the marketing planning of the house-developing dealers, and to the rational consuming of the consumers. |
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| Keywords: | real estate market consumer price psychology marketing |
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