| 信用卡客户价值模型分析 |
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| 引用本文： | 何百通,诸葛理绣,虞海潮,王工一. 信用卡客户价值模型分析[J]. 山东工商学院学报, 2005, 19(1): 73-76 |
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| 作者姓名： | 何百通 诸葛理绣 虞海潮 王工一 |
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| 作者单位： | 衢州职业技术学院,教务处,浙江,衢州,324000 |
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| 摘 要： | 提出了信用卡客户历史价值模型、潜在价值模型和特约商户价值模型,分析了各种模型的有效性和可操作性。
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| 关 键 词： | 信用卡 客户价值 数学模型 |
| 文章编号： | 1672-5956(2005)01-0073-04 |
| 修稿时间： | 2004-09-24 |
Analysis of the Model of Customers'''' Value in Credit Cards |
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| HE Bai-tong,ZHUGE Li-xiu,YU Hai-chao,WANG Gong-yi. Analysis of the Model of Customers'''' Value in Credit Cards[J]. Journal of Shandong Institute of Business and Technology, 2005, 19(1): 73-76 |
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| Authors: | HE Bai-tong ZHUGE Li-xiu YU Hai-chao WANG Gong-yi |
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| Abstract: | The authors point out the model of customers' history value in credit card, the model of latent value and the model of the special customers' value, and physically analyzing validity and operation of all kinds of models. |
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| Keywords: | credit card customers' value mathematics model |
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