| 企业营销投入与其绩效的实证分析 |
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| 引用本文： | 李学才,于发达.企业营销投入与其绩效的实证分析[J].财务与金融,2014(5):77-79. |
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| 作者姓名： | 李学才 于发达 |
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| 作者单位： | 1. 烟台南山置业发展有限公司 山东烟台,264670
2. 山东省平度市尹府水库 |
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| 摘 要： | 论文通过对营销投入和企业绩效等有关概念进行阐述，定性的对企业营销投入和企业绩效之间的关系进行研究，然后，运用我国乳制品行业上市公司的相关数据进行定量研究，找出营销投入与企业绩效之间存在的相关关系，以期指导企业的营销投入，使之能在企业运行中产生最大效益。
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| 关 键 词： | 营销投入 企业绩效 线性回归分析 |
An Empirical Analysis of Enterprise Marketing Investment and Its Performance |
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| LI Xue-cai,YU Fa-da.An Empirical Analysis of Enterprise Marketing Investment and Its Performance[J].Accounting and Finance,2014(5):77-79. |
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| Authors: | LI Xue-cai YU Fa-da |
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| Institution: | LI Xue-cai, YU Fa-da (Yantai Nanshan Real Estate Development Co., Ltd., Yantai 264670) |
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| Abstract: | Based on the marketing investment and business performance and other relevant concepts, elaborated qualitative business relationship between marketing investment and corporate performance were studied, and then, using the relevant data of listed companies in China＆#39;s dairy industry, this paper conducts quantitative research to identify the correlation between the marketing investment and corporate performance and to guide the company＇s marketing investment, so that it can produce the maximum benefit in the enterprise operation. |
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| Keywords: | Marketing Investment Enterprise Performance Linear Regression Analysis |
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