重庆都市旅游的文化价值和文化包装

在重庆市旅游业发展的空间结构和定位结构中,都市旅游被定位为重庆旅游的中心。而都市旅游的灵魂是文化。要发展重庆的都市旅游业,必须充分认识和挖掘重庆的文化价值,培育有较高文化含量的旅游产品。重庆的文化价值主要体现在历史文化、人文山水文化和现代都市文化三个方面。在发展重庆都市旅游时应对文化遗产进行现代化包装,开发“巴渝文化”、“抗战陪都文化”、“都市风貌”这三大品牌,突出景区主题,注重旅游的观赏性、趣味性和知识性,发展参与性强的旅游项目。

ON THE CULTURE VALUE AND PACIAGING OF URBAN TOURISM IN CHONGQING

In the space structure and position structure of the tourism development of Chongqing, urban tourism is positioned as the center of Chongqing tourism. The soul of urban tourism is culture. To develop its urban tourism, the culture value of Chongqing must be fully understanded and enearthed, and tourism products having relatively high cultural content must be fostered. The culture value of Chongqing is mainly embodied in its culture of history, human and scenery with hills and waters, and modern metropolis. When developing the urban tourism of Chongqing, we should package its cultural heritage with modern means, develop the special trademarks of "Bayu culture", "the alternate capital culture in the War of Resistance Against Japan", and "urban style and features", highlight the theme of scenic spots, attach importance to the view and admiration, delight, and knowledge of tourism, and develop tourism items with strong participation.