The demand for Mi’kmaw cultural tourism: Tourist perspectives

This paper examines survey findings of tourist interest in Mi’kmaw cultural tourism in Nova Scotia. The results indicate a high interest in Mi’kmaw cultural tourism activities even though most tourists had not participated in Aboriginal tourism before. Further results indicate that tourists’ age, education and place of origin influence their level of interest in particular Mi’kmaw cultural tourism activities. Older tourists had lower interest in activities that required more time and physical activity whereas more-educated tourists had higher interest in participating in particular Mi’kmaw cultural tourism activities. Also, international tourists had the greatest interest in Mi’kmaw cultural tourism, especially activities that involved greater contact with the Mi’kmaw hosts.