Boat or airplane? Passengers’ perceptions of transport services to islands. The example of the Greek domestic leisure market

Tourism is often the main economic activity of islands, making transport services vital. Recent research indicates that direct competition between air and sea transport tends to increase for the leisure market segment. This paper looks into the characteristics and perceptions of leisure passengers in an effort to identify the effect they have on modal choice. By examining the Greek Aegean region as a case study, the findings identify differences in passenger perceptions, which can influence modal choice and competition.