| 对房地产企业顾客满意度的量化分析研究 |
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| 引用本文： | 王爱领,赵海涛,王伍庆. 对房地产企业顾客满意度的量化分析研究[J]. 价值工程, 2008, 27(4): 41-44 |
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| 作者姓名： | 王爱领 赵海涛 王伍庆 |
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| 作者单位： | 郑州大学管理工程系,郑州,450001;商丘市工程质量监督站,商丘,476000;河南绿地中原置业发展有限公司,郑州,450000 |
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| 摘 要： | 本文根据房地产企业的特点,建立了顾客满意指标体系,并利用层次分析法给出了各层因素的权重,随后,利用模糊综合评判理论对房地产企业顾客满意度指标进行了量化分析,得出CSI均值,指导企业的经营与管理。
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| 关 键 词： | 房地产企业 顾客满意度 层次分析法 模糊综合评判 |
| 文章编号： | 1006-4311(2008)04-0041-04 |
To Discuss on Analyzing Quantitatively for the Customer Satisfaction Index in Real Estate Industry |
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| Wang Ailing,Zhao Haitao,Wang Wuqing. To Discuss on Analyzing Quantitatively for the Customer Satisfaction Index in Real Estate Industry[J]. Value Engineering, 2008, 27(4): 41-44 |
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| Authors: | Wang Ailing Zhao Haitao Wang Wuqing |
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| Abstract: | This paper applies CS to real estate enterprise,establishes customer satisfaction index system,utilizes AHP and Fuzzy comprehensive assessment methods to measure the customer satisfaction and raises the advices on improving the enterprise management according to the result of CS measure. |
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| Keywords: | real estate enterprise customer satisfaction index AHP fuzzy comprehensive assessment |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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