| 企业实施顾客满意战略一般方法的探讨 |
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| 引用本文： | 马凤婷,陈强. 企业实施顾客满意战略一般方法的探讨[J]. 上海管理科学, 2003, 0(2): 33-34 |
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| 作者姓名： | 马凤婷 陈强 |
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| 作者单位： | 同济大学经济与管理学院 |
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| 摘 要： | 本文分析了企业实施顾客满意战略的必要性,从顾客满意战略实施的环境,顾客导向的经营管理模式及顾客满意度测评体系三方面阐述了企业实施顾客满意战略的一般方法。
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| 关 键 词： | 顾客满意战略 环境 顾客导向 |
The Method of Carrying Out the Strategy of Customer Satisfaction in Enterprises |
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| Ma Feng-ting,Chen Qiang. The Method of Carrying Out the Strategy of Customer Satisfaction in Enterprises[J]. Shanghai Managent Science, 2003, 0(2): 33-34 |
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| Authors: | Ma Feng-ting Chen Qiang |
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| Abstract: | The necessity to carry out the strategy of customer satisfaction is analyzed in the article. A general method to implement the strategy is discussed from three facets, the environment to implement the strategy, the model of customer -oriented management, the monitoring and evaluating system of customer satisfaction degree. |
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| Keywords: | customer satisfaction strategy environment customer-oriented model |
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