| 中国品牌国际化面对的难题及策略 |
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| 引用本文： | 石欣,关兵. 中国品牌国际化面对的难题及策略[J]. 黑龙江对外经贸, 2007, 0(9): 39-40 |
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| 作者姓名： | 石欣 关兵 |
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| 作者单位： | 哈尔滨商业大学经济学院 |
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| 摘 要： | 以海尔为代表的中国一大批企业在创建国际品牌方面都取得了瞩目的成绩,给中国其他企业进行品牌国际化战略提供了宝贵的学习经验。本文分析了中国企业在品牌国际化过程中遇到的难题,并对中国企业在品牌国际化过程中应采取的策略进行了重点研究。
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| 关 键 词： | 品牌国际化 品牌价值 人力资本 |
| 文章编号： | 1002-2880（2007）09-0039-02 |
On Problems and Strategies on Chinese Brands'''' Internationalization |
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| Shi Xin,Guan Bing. On Problems and Strategies on Chinese Brands'''' Internationalization[J]. Heilongjiang Foreign Economic Relations and Trade, 2007, 0(9): 39-40 |
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| Authors: | Shi Xin Guan Bing |
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| Abstract: | A large number of Chinese enterprises, represented by Haier, have made eye - catching achievements in the creation of international brands and provide other Chinese enterprises with valuable learning experience to enforce international brand strategy. This paper analyzes the problems that encountered and takes a focus on strategy research for Chinese enterprises in the process of brands internationalization. |
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| Keywords: | brands internationalization brands value human capital |
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