| 大学生消费行为调查与分析 |
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| 引用本文： | 孟慧慧,李沈林,孙慧萍,陈萍,汪梅. 大学生消费行为调查与分析[J]. 价值工程, 2021, 40(2): 62-63 |
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| 作者姓名： | 孟慧慧 李沈林 孙慧萍 陈萍 汪梅 |
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| 作者单位： | 合肥师范学院经济与管理学院,合肥230601;合肥师范学院经济与管理学院,合肥230601;合肥师范学院经济与管理学院,合肥230601;合肥师范学院经济与管理学院,合肥230601;合肥师范学院经济与管理学院,合肥230601 |
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| 基金项目： | 2019年安徽省大学生创新创业项目;小气鬼——合师大学生零钱管家服务平台项目 |
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| 摘 要： | 大学生是社会消费群体的重要组成部分,他们的消费行为特征受到越来越多人的关注.为了更好地了解大学生的具体消费行为,本文采取问卷调查的方式,以合肥师范学院在校大学生作为调查对象,进一步了解大学生的消费理念、方式以及水平、结构等.最后根据调查结果的数据分析,对大学生理性消费提出具体建议,以引导大学生树立正确的消费观念.
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| 关 键 词： | 消费结构 消费行为 大学生 |
Investigation and Analysis of College Students' Consumption Behavior |
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| MENG Hui-hui,LI Shen-lin,SUN Hui-ping,CHEN Ping,WANG Mei. Investigation and Analysis of College Students' Consumption Behavior[J]. Value Engineering, 2021, 40(2): 62-63 |
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| Authors: | MENG Hui-hui LI Shen-lin SUN Hui-ping CHEN Ping WANG Mei |
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| Affiliation: | (School of Economics and Management,Hefei Normal University,Hefei 230601,China) |
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| Abstract: | College students are an important part of the social consumer group,and their consumption behavior characteristics have attracted more and more attention.In order to better understand the specific consumption behaviors of college students,this article adopts a questionnaire survey,taking the college students of Hefei Normal University as the survey object,and further understand the consumption philosophy,method,level and structure of college students.Finally,based on the data analysis of the survey results,specific suggestions are put forward for the university's physiological consumption to guide the university students to establish correct consumption concepts. |
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| Keywords: | consumption structure consuming behavior undergraduate |
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