疫情冲击下黄山市旅游业的发展前景分析

2020年初因新冠肺炎疫情导致黄山市旅游景点客流量的大幅减少,黄山市旅游业受到巨大冲击。文章旨在分析在本次外部公共卫生环境冲击下黄山市旅游行业抗风险能力以及发展现状。进而,为实现经济发展的内循环,实现黄山市旅游业的可持续发展。文章结合当地特色旅游资源与电商平台相结合的发展模式,研究提高黄山市非遗艺术品的知名度、提升黄山市旅游品牌竞争力,增强黄山市旅游行业抗风险能力的可行性。

Analysis on the Prospect of Tourism Development in Huangshan City under the Impact of COVID-19

At the beginning of 2020,due to the COVID-19,the traffic of tourist attractions in Huangshan City has been greatly reduced,and the tourism industry of Huangshan City has been greatly affected.The article aims to analyze the anti-risk capability and development status of Huangshan City's tourism industry under the impact of this external public health environment.Furthermore,in order to realize the internal circulation of economic development and realize the sustainable development of tourism in Huangshan City,this article combines the development model of local characteristic tourism resources and e-commerce platforms to study the feasibility of increasing the visibility of intangible art works in Huangshan City,enhancing the competitiveness of tourism brands in Huangshan City,and enhancing the anti-risk ability of the tourism industry in Huangshan City.