| 考虑行动次序的横向竞争供应链系统 |
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| 引用本文： | 钱宇,陈剑.考虑行动次序的横向竞争供应链系统[J].中国流通经济,2006,20(1). |
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| 作者姓名： | 钱宇 陈剑 |
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| 作者单位： | 1. 电子科技大学管理学院,四川,成都,610054
2. 清华大学经济管理学院,北京市,100084 |
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| 基金项目： | 重庆市应用基础研究基金 |
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| 摘 要： | 本文建立了一个两级分散分销的供应链系统,以研究确定型需求和随机型需求两种情形下行动次序对供应链绩效产生的影响。在这样的供应链系统内,生产商以批发价格卖给零售商具有差异性的产品,零售商再根据情况选择最优零售价格。研究结果表明,两种情形都存在后发优势,且当参数满足一定条件时供应链系统整体绩效将得到改进,同时不仅供应链的竞争程度,而且渠道成员行动的次序性都将对参与者的决策行为产生重要影响。
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| 关 键 词： | 分散分销渠道 Stackelberg博弈 行动次序 后动优势 |
Competitive Supply Chain Systems with the Move Sequence |
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| QIAN Yu,CHEN Jian.Competitive Supply Chain Systems with the Move Sequence[J].China Business and Market,2006,20(1). |
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| Authors: | QIAN Yu CHEN Jian |
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| Abstract: | This paper considers two competitive decentralized distribution channels(DDCs)in which manufacturers sell differentiated products to the retailers at wholesale prices and the retailers choose the retail prices.The authors consider the move sequence in the two-level supply chain,which is applied to both the case of deterministic demand(Case I)and that of stochastic demand(Case II).Through this analysis,the author show that it is the second-mover advantage in both cases,and the total supply chain performance will be improved when the parameters satisfy certain conditions.Furthermore,the authors also discuss the decentralized distribution channels of domestic home appliances. |
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| Keywords: | decentralized distribution channel stackelberg game move sequence second-mover advantage |
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