山西省红色旅游经典景区网络关注度时空特征及其影响因素分析

网络关注度是旅游地吸引力与影响力的重要体现,与旅游决策行为密切相关。运用地理集中指数等数理模型及多元线性回归对2015—2019年山西省红色旅游经典景区网络关注度时空分布与影响因素进行分析。结果表明：时间上,山西省红色旅游经典景区网络关注度总体呈先降后升趋势,存在夏高冬低春秋平的季节分配特征;空间上,各省网络关注度呈东高西低分布态势,华北是山西红色旅游的核心市场;气候条件、社会事件、闲暇时间是影响网络关注度时间特征分异的因素;两地经济联系和客源地人均GDP是网络关注度空间分异的主要影响因素。

Analysis on Spatiotemporal Characteristics and Influencing Factors of Network Attention in Classic Red Tourism Scenic Spots in Shanxi Province

Network attention is an important manifestation of the attractiveness and influence of tourist destinations, closely related to tourism decision-making behavior. Mathematical models such as geographic concentration index and multiple linear regression are used to analyze the spatiotemporal distribution and influencing factors of the network attention of classic red tourism scenic spots in Shanxi Province from 2015 to 2019. The results show as follows.In terms of time, the overall network attention of classic red tourism scenic spots in Shanxi Province shows a trend of first decreasing and then increasing, with a seasonal distribution characteristic of high in summer and low in winter and even in spring and autumn. In terms of space, the network attention of each province shows a trend of high in the east and low in the west, with North China being the core market for Shanxi''s red tourism. Climate conditions, social events, and leisure time are factors that affect the temporal characteristics of internet attention differentiation. The economic connection between the two regions and the per capita GDP of tourist sources are the main influencing factors for the spatial differentiation of online attention.