基于动态演化博弈的文化旅游产业融合分析

文化产业与旅游产业融合发展是实现产业结构转型升级与推动战略性新兴产业成长的最优策略。从微观企业层面探究文旅产业融合的动态演化过程、演化机制及其影响因素。结果显示，不同的外部条件和预期对应着不同的演化稳定策略，博弈的最终结果与企业的预期成本、预期收益有关，也与政府激励措施的强度有关。低成本、高收益、高政府奖励的产业经济环境下，富有创新研发精神的合作型企业有利可图，融合发展策略才会逐渐成为经济群落中企业的主流选择。

Integration Analysis of Cultural Tourism Industry Integration Based on Dynamic Evolutionary Game

The integration and development of cultural and tourism industries is the optimal strategy for achieving industrial structure transformation and upgrading, and promoting the growth of strategic emerging industries. the dynamic evolution process is study, evolution mechanism, and influencing factors of cultural and tourism industry integration from the micro enterprise level . The results show that different external conditions and expectations correspond to different evolutionary stability strategies. The final outcome of the game is related to the expected costs and benefits of the enterprise, as well as the strength of government incentive measures. In an industrial economic environment with low costs, high returns, and high government incentives, cooperative enterprises with innovative research and development spirit are profitable, and integrated development strategies will gradually become the mainstream choice for enterprises in the economic community.