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| 我国公路运输企业管理创新的经营模式和方法 | |
| 引用本文： | 唐秋生,任玉珑,张洋.我国公路运输企业管理创新的经营模式和方法[J].经济问题,2008(6):60-62. |
| 作者姓名： | 唐秋生 任玉珑 张洋 |
| 作者单位： | 1. 重庆交通大学,交通运输学院,重庆,400074;重庆大学,经济与工商管理学院,重庆,400044 2. 重庆大学,经济与工商管理学院,重庆,400044 3. 重庆交通大学,交通运输学院,重庆,400074 |
| 摘 要： | 运用国外先进的管理创新理论,论述了管理创新空间的存在性以及管理创新的理念、前提、基础、手段和实质.同时,结合我国公路运输企业的特点和现状,提出了适合我国公路运输企业发展的经营模式和相应对策,主要包括:发展快速客货运,开展物流服务;转变经营机制、加强信息化建设、开展业务流程再造;在管理中运用并行工程的思想,推行产销一体化的"生态营销管理". |
| 关 键 词： | 公路运输 管理创新 流程再造 并行工程 生态营销管理 |
The Measures and Methods of Management Innovation of Transportation Enterprises in China |
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| TANG Qiu-sheng,REN Yu-long,ZHANG Yang.The Measures and Methods of Management Innovation of Transportation Enterprises in China[J].On Economic Problems,2008(6):60-62. | |
| Authors: | TANG Qiu-sheng REN Yu-long ZHANG Yang |
| Institution: | TANG Qiu-sheng1,2,REN Yu-long1,ZHANG Yang2(1.School of Economics & Business Administration,Chongqing University,Chongqing 400044,China,2.School of Traffic & Transportation,Chongqing Jiaotong University,Chongqing 400074,China) |
| Abstract: | Based on the innovation theory of enterprise management abroad,in this paper,it has been discussed that the Necessity and feasibility,idea,premise,basic,method and essence of enterprise management innovation.And then,combining with the characteristics and temporary cases of transportation Enterprises in China,put forward the operation and management pattern and some corresponding measures which suits the road transportation in our country:developing fleetness passenger and goods transportation,carrying out ... |
| Keywords: | road transportation innovation of enterprise management business process reengineering engineering of running parallel ecological marketing management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |