我国商业银行营销战略问题

随着我国银行业WTO承诺期的临近结束,银行业对外开放程度和市场运作化程度将会越来越高,日益变化的竞争环境要求商业银行必须以顾客为导向,实施市场营销战略。本文通过对现阶段我国商业银行实施营销状况的分析,总结出我国商业银行在商业化经营、市场化竞争的发展过程中所存在的问题,并给予深层次的原因剖析,在此基础上提出了我国商业银行营销战略的重点。

On Our Commercial Banks Marketing Strategy Questions

Along with our country banking industry WTO pledge time approaching conclusion,the banking industry opening to the outside world degree and the market operation degree will be able to be more and more high,day by day will change the competition environment request commercial bank will have take the customer as the guidance,will implement the marketing strategy.This article through implements the marketing condition to present stage our country commercial bank the analysis,summarizes our country commercial bank the question which in the commercialization management,in the marketability competition developing process exists,and gives the deep level the reason analysis,proposed our country commercial bank marketing strategy key point in this foundation.