| 我国体育无形资产挖掘与管理研究 |
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| 引用本文： | 吕娜,史海鹏.我国体育无形资产挖掘与管理研究[J].价值工程,2011,30(34):297-298. |
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| 作者姓名： | 吕娜 史海鹏 |
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| 作者单位： | 中国石油大学(华东)体育教学部,青岛,266555 |
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| 摘 要： | 体育经济的发展,很大程度上依赖于无形资产的占有率,因此加大挖掘无形资产力度和完善管理手段对推动体育产业的发展具有重要意义。文章从体育经济角度出发,明确了无形资产的概念和特点并分析了挖掘、管理无形资产的重要性,最后给出相关建议。
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| 关 键 词： | 无形资产 体育产业 挖掘与管理 |
Mining and Management of Sports Intangible Assets |
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| Lv Na,Shi Haipeng.Mining and Management of Sports Intangible Assets[J].Value Engineering,2011,30(34):297-298. |
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| Authors: | Lv Na Shi Haipeng |
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| Institution: | Lv Na,Shi Haipeng (China University of Petroleum Department of Physical Education,Qingdao 266555,China) |
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| Abstract: | The development of sports economy,to a great extent,depends on the share of intangible assets.So intensifying the effort in mining and management of intangible assets is significant to advance the development of sports industry.Starting from sports economy,the thesis defines the concept and characteristic of intangible assets,and analyzes the importance of mining and managing intangible assets,at last,proposes the relative suggestions. |
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| Keywords: | intangible assets sports industry mining and management |
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