| 基于电子商务的顾客满意度评价研究 |
| |
| 引用本文： | 潘浩.基于电子商务的顾客满意度评价研究[J].价值工程,2011,30(34):148-149. |
| |
| 作者姓名： | 潘浩 |
| |
| 作者单位： | 陕西国防工业职业技术学院,西安,710302 |
| |
| 摘 要： | 针对电子商务环境下顾客需求的新特点,分析了顾客满意度评价项目的设计要求,在此基础上提出了基于二级权重的顾客满意度评价方法,然后对一简单实例进行了分析。该方法可以有效分析出在电子商务环境下顾客的各种需求。
|
| 关 键 词： | 电子商务 顾客满意度 个性需求 二级权重评价法 |
Customer Satisfaction Evaluation Based on E-commerce |
| |
| Pan Hao.Customer Satisfaction Evaluation Based on E-commerce[J].Value Engineering,2011,30(34):148-149. |
| |
| Authors: | Pan Hao |
| |
| Institution: | Pan Hao (Shaanxi Vocational College of National Defense Industry,Xi′an 710302,China) |
| |
| Abstract: | According to new features of customer requirements in e-commerce environment,the paper analyzed the design requirements of customer satisfaction appraisal,and based on this,the two weight evaluation was put forward,then a simple example is analyzed.This method can effectively analyze the needs of customer in e-commerce environment. |
| |
| Keywords: | electronic commerce customer satisfaction individual needs two weight evaluation method |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
