环境意识与企业形象塑造

可持续发展的思想和社会市场营销观念已成潮流。为适应市场需求的变化和环境管理的要求,寻 求市场机会和避免环境威胁,必然要求企业树立环境意识,履行应尽的社会责任,并融入、体现在企业 形象塑造中。在企业识别系统中贯穿“环境形象”设计是企业形象塑造的关键。

Environment Concept and Corporate Image

The sustainable developing ideas and the social marketing concept have become current trends. In order to meet market need and the requirement of environmental management, seek market opportunity and avoid environmental threat, it's inevitable to set up environment concept, fulfill their social duties and reflect them in the construction of corporate image. This paper propose that basic requirement of the construction of corporate image the "environmental image" penetrating in the design of corporate identity system .