WTO与高校品牌战略 |
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引用本文: | 齐义山. WTO与高校品牌战略[J]. 北方经贸, 2003, 0(1): 120-121 |
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作者姓名: | 齐义山 |
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作者单位: | 中南民族大学,研究生部,湖北,武汉,430074 |
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摘 要: | 中国加入WTO后 ,高等教育受到很大的冲击 ,国外高校现在可以凭借WTO有关条款名正言顺地“入侵”我国教育市场。文章论述了WTO与中国高等教育的关系及实施高校品牌战略的必要性、战略意义 ,并总结出一套打造高校品牌的流程图 ,以指导高校创建品牌。
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关 键 词: | WTO 高校品牌战略 名牌效应 品牌打造 |
文章编号: | 1005-913X(2003)01-0120-02 |
WTO AND BRANDS'''' STRATEGY OF CHINA''''S UNIVERSITY |
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Abstract: | Today,China has entered WTO,which has greatly impacted on China's higher education.This paper illustrates the relationship between WTO an d China's higher education,necessity of excuting brands' strategy and top brand s effection.It also sums up a set of circulating chart on forging the university 's Brand in order to guide China's university to establish top brands. |
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Keywords: | WTO top brands effection brands' strategy of the unive rsity forging brands |
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