| 产品差异、转移成本和创新激励 |
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| 引用本文： | 杨渭文. 产品差异、转移成本和创新激励[J]. 上海立信会计学院学报, 2006, 20(5): 88-91 |
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| 作者姓名： | 杨渭文 |
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| 作者单位： | 上海财经大学国际工商管理学院,上海,200433 |
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| 摘 要： | 文章在豪泰林空间差异化模型的基础上构建了静态完全信息博弈模型,研究转移成本和生产成本对市场竞争产生的影响以及转移成本下企业的创新激励。
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| 关 键 词： | 产品差异化 转移成本 创新激励 |
| 文章编号： | 1009-6701(2006)05-0088-04 |
| 收稿时间： | 2006-05-24 |
| 修稿时间： | 2006-05-24 |
Product Differentiation, Switching Costs and Innovation Incentive |
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| YANG Wei-wen. Product Differentiation, Switching Costs and Innovation Incentive[J]. Journal of Shanghai Lixin University of Commerce, 2006, 20(5): 88-91 |
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| Authors: | YANG Wei-wen |
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| Abstract: | Based on the Hotelling Difference Model, this paper constructs a one-term game model, focusing on the competitive advantage of firms with lower producing costs on the comdition of the existing switching costs and the innovation incentives of firms with higher producing costs. |
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| Keywords: | product differentiation switching costs innovation incentive |
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