乡村文化与乡村旅游开发

乡村文化是人类与乡村自然相互作用过程中所创造出来的所有事物和现象的总和,它具有自然性、生产性和脆弱性等特性。乡村文化对游客的旅游决策产生重要影响,并可满足人们的乡村旅游需求,是产生乡村旅游的动因。乡村旅游的本质是乡村文化,在乡村旅游开发中应注意强化浓郁的乡村文化意象,可采用文化观光型模式、文化体验型模式或文化综合型模式开发出乡村文化旅游系列产品。

RURAL CULTURE AND DEVELOPMENT OF RURAL TOURISM

Rural culture is the total of things and phenomenon that mankind and nature of village have created out when they make theirs interactive.It has characteristics such as nature,productive and fragility,etc.Rural culture exerts an important influence on visitors' travel decision and can meet the need of people's rural tourism.It's the main reason of producing the rural tourism.The essence of rural tourism is the rural culture.We should pay attention to strengthening the strong cultural image of village in rural tourism development.We can adopt the visiting cultural model,the experienced cultural model or the synthetic cultural model to develop the serial tourism products of rural culture.